About
Airbnb connects travelers with unique accommodations and local experiences around the world. Beyond traditional vacation rentals, Airbnb aims to offer a broader range of services that enhance the daily lives of its users, particularly in densely populated and culturally rich cities like New York City.

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Challenge
Airbnb faced the challenge of increasing user engagement among its NYC users, who were primarily using the app for travel accommodations. The company recognized an opportunity to create a new feature that would allow users to connect and use the app more frequently than just for travel, thereby deepening their relationship with the brand.

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Solution
My team developed a new feature within the app that focuses on events and clubhouses or co-working spaces. This feature allows users to regularly engage with the app by discovering and attending events that align with their interests. Whether it's a networking event, a workshop, or a cultural experience, NYC users can now use Airbnb to explore and participate in the vibrant local scene, making the app a part of their daily lives.

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Outcome
NYC users are now able to connect more and engage with Airbnb daily to see events that interest them, transforming the app from a tool used only for occasional travel into a dynamic platform that enhances their local experiences.